Kraft Heinz, Nestlé and Coca-Cola are among the top five spenders on Twitter ads, making the social network a key media outlet for the world's biggest consumer packaged goods (CPG) brands. In contrast, Facebook has only one CPG brand among its top five advertisers, ad tracking firm Pathmatics said in a blog post.
An average of 75% of media budgets on Twitter go to video, making it the primary ad format for top-spending brands. About 42% of internet users worldwide have a Twitter account, and its revenue is forecast to grow 10% a year through 2021, per Pathmatics.
Pathmatics provided the data while announcing that its U. S.
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