StubHub kicks off ‘Sportober Challenge’ with Dude Perfect deal

Brief: StubHub partnered with Dude Perfect, the sports entertainment group that posts videos to YouTube, on a series of social media challenges that offer rewards such as cash and tickets to sports fans. During each week of October — which StubHub dubbed "Sportober" because every major sports league has games — the company will issue challenges that urge fans to post pictures with its company handle on Twitter, per an announcement. The "Sportober Challenge" asks fans to post sports-inspired mashup photos, such as wearing hockey gear on a baseball mound, playing golf with badminton​ rackets or shooting hoops with a football. To inspire fans, Dude Perfect posted a YouTube video that shows a collection of trick shots with baseball bats, footballs and other equipment. StubHub is awarding daily prizes and giving one winner a chance to attend an NFL game with Dude Perfect's starts. The runner-up prize is $31 a day for a year — to recognize the 31 days of October sporting events.

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