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Taco Bell beefs up World Series campaign with sports betting

Brief: Taco Bell updated its "Steal a Base, Steal a Taco" promotion by teaming with BetMGM to give baseball fans in states where sports betting is legal a chance to wager real money on players they think will steal the first base of the World Series, per an announcement. That player will be named the "Taco Hero," and the fast food chain will announce a date for when fans can receive free Nacho Cheese Doritos Locos Tacos at participating U. S. locations. Fans can place bets on base-stealing players at MGM Resorts in Nevada, Mississippi and New Jersey, or by downloading the BetMGM digital app in New Jersey or playMGM in Nevada. BetMGM posted prop bets on Oct.

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https://www.mobilemarketer.com/news/taco-bell-beefs-up-world-series-campaign-with-sports-betting/565017/

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