EBay pioneers Verizon Media’s shoppable video ads

Brief: EBay is the first advertiser to sponsor Verizon Media's shoppable video format as the online marketplace prepares for the holiday shopping season. The companies are collaborating on "The Guy's Guide to Nailing the Holidays," a campaign to help men find the perfect gifts, according to an announcement shared with Mobile Marketer. Verizon's Yahoo Lifestyle website is showcasing the Holiday Guide for Guys hub to pull together eBay's marketplace and branded content that advises men on the latest technology, sporting gadgets and apparel. Influencers such as tech and gaming expert Brian Tong and reality-TV star Tanner Tolbert highlight eBay's lifestyle, tech and sports products in the gift guide videos, which appear above a carousel of featured items and trending products across Yahoo Media properties. Clicking on the product images brings Yahoo viewers to eBay's website, where they can place orders and make payments. Insight: EBay aims to stand out this holiday season by sponsoring video gift guides from Verizon Media's branded content team that link directly to its online marketplace.

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