Cheez-It kicks off Twitter contest for college football playoffs

Dive Brief: Kellogg's Cheez-It snack brand is running a social media contest to promote the Cheez-It Bowl, a game the company sponsors during the December college football playoffs, according to a press release. Football fans are encouraged to share photos and videos of themselves watching the game on Twitter using the @CheezIt handle and campaign hashtag #ScoreCheezItEntry for a chance to win a year's supply of the cheesy snack. Fans attending the game on Dec. 27 can purchase Cheetz-It themed menu items at the stadium such as the Coney Island Cheez-It Dog and the Cheez-It Walking Tacos.  The brand also created limited-edition boxes of the product featuring the logos of Washington State and the Air Force, the two teams competing in this year's game. Dive Insight: ​ Viewing football, and sports in general, often goes hand-in-hand with snacking.

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