UFC teams with Snapchat on original Discover shows, Stories

Brief: Ultimate Fighting Championship (UFC), the promoter of mixed martial arts competitions, expanded its programming lineup on Snapchat, Front Office Sports reported. The collaboration now includes exclusive shows and content for Our Stories, the section of the image-messaging app that collects images and videos from an event based on its location. UFC is also producing two shows for Snapchat's Discover page, which showcases content from media companies and celebrities. "UFC Pulse" airs every Monday, Wednesday and Friday to preview an upcoming fight, while "Embedded" gives viewers a behind-the-scenes view of UFC fighters as they prepare for bouts. UFC and Snapchat will additionally create 20 editions for Our Stories, including posts from 12 pay-per-view events and eight UFC Fight Nights worldwide. The companies will design special augmented reality (AR) filters that fans can use to decorate the pictures they share on Snapchat, Deadline reported.

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