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Allied Esports, Simon To Launch Esports Venue at Mall of Georgia

Allied Esports and Simon have announced that the Mall of Georgia in Buford, GA, will be the location for the companies’ first dedicated esports venue as part of their previously announced strategic alliance. The two-level, 13,000-square-foot facility, which will have full broadcast and streaming production capabilities, will be located at The Village will serve a gaming and esports destination for players and community members of all levels. As part of the Allied Esports Property Network, the venue will feature regular amateur and professional esports tournaments and events across a variety of games and genres. The location will also offer PCs and consoles for daily use, full food and beverage options, experiential retail, and more. The redevelopment of the current retail space is expected to begin in the second quarter of 2020, with an opening of the venue anticipated in the second half of the year. “We’ve long felt that the gaming and esports communities in the Southeast, especially the greater Atlanta metropolitan area, are vibrant and growing and believe we have a location at Mall of Georgia that will serve as a dynamic hub for esports experiences in the region,” says Jud Hannigan, CEO of Allied Esports.

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