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Allied Esports Chooses HOK for New Mall Locations

Allied Esports has selected architecture, engineering, design, and planning firm HOK as its partner in creating its new retail esports venues. The two companies will begin working on the new venture immediately, with plans to open the first location at Simon’s Mall of Georgia in Buford, Ga. , in the second half of 2020. Allied Esports and HOK will partner to design on-mall esports venues. Acclaimed worldwide for designing sports and entertainment projects, including the recently completed Mercedes-Benz Stadium and renovation of State Farm Arena, both in Atlanta, HOK has also established itself as a leader in the esports space. The company has worked with clients that include private developers, professional teams and cities on initiatives ranging from conceptual, ground-up esports venues to master plans and studies.

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