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Venues Tackle Sound in Upper-Deck Seating

With more non-sports events booked, facilities turn attention to high-quality audio to the rafters For decades, the upper-deck seating areas of sports venues were denigrated as cheap-seat, nose-bleed territory for budget-conscious fans who would duck the ushers and migrate to better seats as soon as the score got too lopsided (or in Chavez Ravine, the 6th inning). Today, with the venues serving as places for concert touring, political rallies, and other events with high-dollar tickets, the upper seats have taken on new importance. And they’re starting to get the sound they deserve. “When new [sports venues] open, the architects and others think of it as crossing the finish line; instead, we’re often just getting started when it comes to the sound,” says Ted Leamy, GM, Pro Media, the AV-systems integrator on such projects as the Dallas Cowboys’ AT&T Stadium, the Green Bay Packers’ Lambeau Field, and Atlanta Braves’ Truist Park (formerly SunTrust Park). “The upper decks of many stadiums just never got the number of speakers they needed to sound as good as the rest of the venue. ” Dallas Cowboys’ AT&T Stadium expanded its Electro-Voice sound system to serve a growing concert schedule.

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