Papa John’s returns to Snapchat with Valentine’s AR lens

Brief: Papa John's pizza is coming back to Snapchat with a Valentine's Day promotion that lets people order food directly from an augmented reality (AR) face lens, per an announcement shared with Mobile Marketer. The lens overlays the image of a heart-shaped pizza, which the chain adds to its menu every Valentine's Day, on a selfie that Snapchat users can share with their friends. The activation uses Snapchat's Shoppable AR technology to handle pizza orders. Snapchat users can either tap an "order now" button on the lens or swipe up on a Papa John's Valentine’s Day ad to order a heart-shaped pizza. For a limited time, Papa John's is offering one-topping heart-shaped pizzas for $11 to customers who enter the code "VALENTINE," or a one-topping heart-shaped pizza and a double chocolate chip brownie for $16 with the code "BEMINE. " Papa John's started offering the pizzas on Feb.

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