Jägermeister sponsors NHL video series on social

Brief: Jägermeister, the German brand of herbal liqueur, is the title sponsor of a video interview series that the NHL started streaming on its YouTube, Twitter, Instagram and Facebook channels. The show, titled "Men in Blazers on Ice," appears every Wednesday at 1 p. m. Eastern time, per an announcement shared with Mobile Marketer. Roger Bennett, the sports broadcaster who created the "Men in Blazers" TV show and podcast, hosts the weekly series. The first episode aired on March 4 with an interview of the Washington Capitals' T.

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https://www.mobilemarketer.com/news/jagermeister-nhl-video-social-hockey/573528/