Quibi signs Canada’s Bell Media as marketing, content partner

Brief: Quibi formed a marketing and content partnership in Canada with Bell Media, the TV and radio broadcasting unit of the country's biggest telecommunications company. Bell will market Quibi to Canadians through Bell Media and Bell Mobility, per an announcement. As part of the agreement, Bell Media will produce exclusive content for Quibi's "Daily Essentials" that features news, entertainment and inspirational content. Quibi will launch in Canada on April 6, and will charge C$6. 99 a month for a version with ads, and C$9. 99 for the ad-free tier, per the announcement.

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