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Espanyol Deploys Supponor Targeted Advert Tech for Live Feeds

LaLiga club RCD Espanyol de Barcelona is deploying technology from Supponor at all its home games enabling it to put targeted advertising within live broadcast feeds. The move is part of wider efforts to increase the Spanish league’s global audience. Espanyol’s games at the RCDE Stadium will now feature the use of Supponor’s DBRLive virtual replacement technology and NSA virtual carpet placement solution, which is offered in partnership with LED perimeter display specialist, TGI. The two Supponor technologies allow the placement of targeted adverts within the live feed that can be specifically geared towards geographic or demographic market segments. This is a particularly important consideration for LaLiga clubs as they grow international audiences, providing an additional revenue stream with advertising and sponsorship deals targeted to fans wherever they are watching in the world. The solution is being operated by Mediapro, which acts as the production partner for Supponor technical solutions in LaLiga.

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