Kantar: Public health memes proliferate on social media amid coronavirus

Brief: Public health announcements and memes were shared most often on social media last week amid concerns around the coronavirus pandemic, according to Kantar data shared with Mobile Marketer. About 38% of the posts didn't make a joke and emphasized the importance of taking health advice seriously, the analysis of more than 8,000 images shared by social media users revealed. About 17% of the images analyzed showed outdoor pictures of sunsets, beaches and cityscapes, making them the second-most popular kind of social media post. Selfies made up 15% of posts and had a more serious tone as people shared their values, concerns and questions with others amid the coronavirus scare. Thirteen percent of the images had a lighter tone, focusing on how people were managing their social and work lives through their laptops, indicating a need for shared isolation among friends and family. Another 13% featured the "new essentials" for self-isolation, including tea, chocolate, wine and books, while 8% of posts showed people snuggling with family and pets as people seek comfort amid the uncertainty of the pandemic.

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