Ad Council teams with government, media networks on coronavirus PSAs

Dive Brief: The Ad Council has teamed up with the White House, Centers for Disease Control and Prevention (CDC), the U. S. Department of Health and Human Services (HHS) and major media networks to create PSAs about the coronavirus, the nonprofit announced in a press release. Viacom and the Ad Council together developed #AloneTogether, a social media campaign that encourages people to stay home, Adweek reported. The campaign features Viacom's youth-oriented brands such as MTV, Comedy Central, CMT and VH1, and will include live takeovers from celebrity talent, a TikTok challenge and a YouTube livestream. NBCUniversal created a series of digital videos and social graphics to educate high-risk populations on how to protect themselves.

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