SoundCloud teams with Twitch to help musicians get paid from livestreams

Brief: SoundCloud is working with livestreaming platform Twitch to help musicians earn money as the COVID-19 pandemic prevents them from playing in live shows. The collaboration lets artists with a SoundCloud account quickly attain "affiliate" status on Twitch to monetize livestreamed performances, per a blog post. Having affiliate status on Twitch lets streamers run ads, link to music and merchandise stores and receive direct donations from fans, among other perks. Affiliate status is open to all artists with a SoundCloud Pro, SoundCloud Premier or Repost by SoundCloud account, per the blog post. ​ SoundCloud lists the steps that performers need to take to integrate their accounts with Twitch. They first need to set up a Twitch account and fill out an online form to be fast-tracked toward affiliate status.

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