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Make Your Mark, Define Your Brand: What Happens Now Matters the Most

"The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails. ”  — William Arthur Ward That quote, a favorite of mine, has been top of mind ever since Adam Silver suspended the NBA season a few weeks ago. The commissioner’s decision sent shockwaves throughout the sports industry and opened many people’s eyes across the country to the fact that we are living in an unprecedented time. As bad as things are with the COVID-19 pandemic, I shudder to think what would have happened had sports continued to be played even for a few more weeks.

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SOTI 2020: Mark Cuban Opens Up About the Sports Shutdown

Mark Cuban’s Best Advice: Show Compassion When It’s Needed the Most