Buffalo Wild Wings sponsors H-O-R-S-E matchup on Twitch

Brief: Buffalo Wild Wings plans to host a live basketball competition on its Twitch channel, per an announcement shared with Mobile Marketer. The restaurant chain will pit two competitors against each other in a game of H-O-R-S-E, which challenges players to take turns shooting at the basket from different locations. The competition, which streams on April 10 at 8 p. m. ET, will feature two social media stars: Thomas "Snacks" Lee, the student manager of the Jackson State men's basketball team whose three-point shot against Arkansas Pine Bluff went viral on social media, and Maxim Peranidze, who has gained a following at his @maxisnicee account on Instagram for imitating NBA players. Instead of playing on a court, Lee and Perandize will shoot baskets using a ball of socks and a laundry basket, consistent with the indoor trick shots that social media users share.

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