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Like Esports, Traditional Sports Need to Create Two-Way Conversations With Digital Engagement

Team Liquid is a professional gaming organization with four North American titles in the League of Legends Championship Series and teams competing across 16 other premier esports titles. It has a roster of more than 60 athletes across titles such as Dota 2, CS:GO, Street Fighter, Fortnite, PUBG and StarCraft 2. And many of its teams have won championships. Steve ArhancetWith fans all around the world, Team Liquid, like many other esports organizations, relies heavily on content creation. Much of that is powered by 1UP Studios, the company’s in-house video production company that’s headquartered . .

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