Professional sports teams double as media companies, with in-house video and social teams typically having access to their own production studios and equipment. But simply using those tools to generate fan interaction, according to Pico CEO and co-founder Asaf Nevo, isn’t useful on its own. “The real problem for teams is that they don’t really know who they are engaging with,” Nevo says. “Teams don’t know who the digital fans are. It all stays in the likes and comments and shares. ” Pico CEO Asaf NevoPico.
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