On Sunday, ESPN aired the first half of the NBA’s HORSE challenge, a live sports (ish) event that we sort of needed after missing out on live basketball for a full month.
It did not go well.
And it turns out that, despite lusting after live sports, the US at large wasn’t too enamored with live HORSE. According to ShowBuzz Daily, the HORSE competition drew just 686,000 viewers for ESPN. While it was the top spots program of the day, it finished behind plenty of news and reality programs in total viewers, and also finished sixth in the 18-49 demo, behind a quintet of reality TV shows (three of which were on TLC).
However disappointing those numbers are, it’s important to note that the only cable sports broadcast to top HORSE for the week was All Elite Wrestling on TNT Wednesday night, and that only outdrew HORSE by 6,000 viewers.
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