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The NBA, Microsoft Partner on Streaming Service
The NBA and Microsoft have announced a new multi-year partnership that will see the creation of a new direct-to-consumer streaming service to watch live and on-demand NBA games. Cloud computing service Microsoft Azure will power the platform, which is expected to launch in time for the 2020-21 season. The new global platform will encompass NBA League Pass, the league’s incumbent streaming service operated by NBA Digital, which is a joint entity between the NBA and Turner Sports. NBA Digital and Microsoft will co-manage the new streaming service, which does not yet have a name. The service will offer a next-generation fan experience for watching NBA games, with features such as integrating a user’s social . .
