Three reasons why The Last Dance will and won’t be ESPN’s most-watched documentary

ESPN’s 30 for 30 series premiered in October of 2009. In the ten and a half years since, many of the films languished in less than ideal timeslots, head to head with live sports games and other non-sporting events that siphoned away viewers. The most-watched 30 for 30 came eight and a half years ago, when You Don’t Know Bo drew 3. 6 million viewers on December 8, 2012 in the traditional post-Heisman ceremony timeslot that has since been ceded to live boxing. Coming in second was the premiere of OJ: Made in America (which, depending on who you talk to, is either one giant film or five films in a miniseries), drawing 3. 4 million viewers on ABC (rather than cable).

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