Zenni eyewear expands esports tie-up with fresh sponsorships

Brief: Zenni announced a sponsorship deal that makes the direct-to-consumer (DTC) brand the official eyewear of the Houston Outlaws and Pittsburgh Knights esports teams. Zenni also renewed its partnership with the Golden Guardians and Lux Gaming, per an announcement. The brand unveiled @Zenni_Gaming accounts on Twitter and Instagram to promote esports events, giveaways and branded products. Those limited-edition offerings include the favorite eyewear of Outlaws and Knights players and team-branded designs. The accounts will showcase "gameday looks" for the players and key moments from their video game matches, per the announcement. ​ Zenni plans to resume its on-site activations when live gaming events start up again.

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