You’re going to see a lot of State Farm and Reese’s ads during ESPN’s “The Last Dance” series

The ripple effect of the COVID-19 pandemic is vast in ways we haven’t even begun to comprehend. In the world of sports, it’d led to mass cancellations of games and seasons that sent media companies like ESPN scrambling. Not only did they have to rethink their entire broadcasting strategy on a dime but they had to account for the millions in advertising revenue that had been booked or requested. The ripples ended up causing ESPN to push up the release of The Last Dance, the 10-part documentary series on Michael Jordan and the 1997-98 Chicago Bulls that premieres Sunday night on ESPN (or while ESPN2 will have a censored version). Given the dearth of fresh sports programming and the pent-up excitement by audiences, many are wondering if this will end up being ESPN’s most-watched documentary series of all time. It’s also a foregone conclusion that social media is going to be enraptured by the series as it goes.

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