Foot Locker’s Champs Sports, Eastbay inspire student athletes with social media push

Dive Brief: Foot Locker brands Champs Sports and Eastbay have teamed up for a new social media push to inspire student athletes to stay active during coronavirus lockdowns, the company revealed in a press release. The campaign calls on youth athletes to share on social media how they are keeping up their sports and improving their skills during COVID-19. Sports personalities Jesser, Zack TTG and Jiedel, as well as trainers and athletes will host virtual workouts weekly on Eastbay's Instagram channels as part of the campaign. The sports gear retailers will donate $1, up to $25,000, to Athletes for Relief for every post from public accounts that include the hashtags #ChampsXEastbay and #NeverNotAnAthlete. Athletes for Relief is raising money for the Center for Disaster Philanthropy COVID-19 Response Fund. Additionally, the brands are giving away up to $10,000 in credit to high schools across the country to be used on gear for student athletes at Eastbay Team Sales Store.

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