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Lessons From the XFL: Hire Crazy Good People or Good Crazy People

In late 2018, Dave and I landed in New Orleans and then drove the backroads of Mississippi to visit a new partner. It was a classic Deep South December day—not quite fall, not quite winter, just somewhere between. We pulled into the parking lot of Mississippi Gulf Coast Community College around 1 p. m. and were greeted by another consultant who was working for the nascent league. As we were talking, a minivan whipped into the space beside us.

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