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Try It On: BreakingT Could Change How the Sports Industry Follows Fan Engagement

Sports moments have a way of injecting themselves into pop culture and becoming memes of epic proportions.   Richard Sherman: “You mad, bro?”  Carli Lloyd: “Shall we fight it out?”  Patrick Mahomes: “Do we have time to run Wasp?”  Kirk Cousins: “You like that?!”  Bryce Harper: “That’s a clown question, bro. ” Kawhi Leonard: “What it do, baby. ” Moments like these often go viral on social media, inspiring headlines and talking points across mainstream media, but they also have staying power beyond the 24-hour breaking newscycle that used to pinball our attention before the pandemic put sports on hold. They just require a different kind of . .

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