As millions of Americans stay home due to social distancing measures, the need for emotional connection is greater than ever. Before the pandemic struck, many of us sought out those connections through sports, either by playing or watching them. But the coronavirus has disrupted nearly every part of our lives.
To help bring people together during the sports shutdown, Cisco has launched a social media campaign called #LifeonWebex. Leveraging Webex, its video conferencing platform, Cisco will include content from its sports partners to showcase how fans and teams are staying connected by using the technology.
“For us, it’s about grassroots fan engagement,” says Brian Eaton, the director of sponsorships at Cisco.
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