The Association of National Advertisers is celebrating the veto Thursday (May 7) of a Maryland digital ad tax bill that passed the legislature but fell under the weight of the governor's veto and the downward economic pressure of a pandemic. ANA had pushed back hard on the legislation. The Maryland almost-law (HB 732) would have been a gross revenues tax on "certain" digital ad services, and would have presumed that digital ads are provided in the state under "certain" circumstances and require "certain" persons with "certain" annual gross revenues from digital ad services to pay the tax. But Republican Governor Larry Hogan said the economic fallout from the COVID-19 pandemic means it would be "unconscionable" to approve any new "tax hike" legislation. The bill would have boosted the state's coffers, which have also been hit hard by the virus. He said the bill was misguided and would raise taxes at a time when many are out of work and struggling.
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