YouTube plans to let news publishers sell off-platform subscriptions through their channels

YouTube’s latest olive branch to news publishers extends to publishers’ own subscription businesses. YouTube is developing a tool for news publishers to sell subscriptions to their owned-and-operated digital properties through their YouTube channels, according to publishers that have been briefed on the matter. YouTube has told publishers as recently as April that it plans to begin testing the subscription sales tool by the end of this year. A YouTube spokesperson declined to comment. YouTube has been talking with publishers about the subscription sales tool since 2019. The tool’s development is part of YouTube’s involvement in the Google News Initiative, a program that YouTube’s parent company formed in March 2018 to support the news industry.

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