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Business Insider Intelligence and eMarketer rebrand as Insider Intelligence

The combined Business Insider Intelligence and eMarketer is still very much under construction, but it is getting a fresh coat of paint. On Wednesday, Insider Inc. announced that the two Axel Springer-owned research companies have been rebranded as Insider Intelligence. The combined 220-person staff of the two companies will operate out of eMarketer’s offices in Times Square. Insider Intelligence is also launching a new subscriber-only newsletter that will share insights and data gathered by eMarketer. Nearly a year after their corporate parent announced that eMarketer and Business Insider Intelligence would merge, the two brands remain separate in many respects.

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https://digiday.com/media/business-insider-intelligence-and-emarketer-rebrand-as-insider-intelligence/

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