Over-the-top ad-tech company MadHive said it hired Brian Lin as chief product officer, new position. Brian LinLin, previously senior VP of product strategy & publisher partnerships at VideoAmp, will be focusing on local reach extension and fraud detection products, categories that helped MadHive grow by 200% last year. “We are seeing explosive growth in OTT and local, and we have an exciting opportunity to avoid some of the issues that we had with digital early on,” said MadHive CEO Adam Helfgott. “It is a pivotal moment for the advertising ecosystem, and we’re excited to welcome Brian to drive innovation. ”Before VideoAmp, Lin held posts at Viacom, OpenAP and Cablevision. “OTT and local are an integral part of the marketing mix, but the industry needs to take the necessary steps to ensure a mutually beneficial ecosystem for advertisers, publishers, and consumers,” said Lin.
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