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Q3 May Be Turning Point For TV Advertising Market

Advertisers, reacting to the COVID-19 pandemic, see the third-quarter as a potential turning point towards a recovery in spending, according to a new study by Advertiser Perceptions. Advertiser Perceptions has been surveying media buyers and marketers every two weeks since the start of the Coronavirus crisis. In its new study, 26% of advertisers expect to be spending more again by June 30 and 52% said they will resume or ramp up this summer. The breakdown for when increases in spending might start was 18% in July, 15% in August and 19% in September. Just 5% said they plan to wait till the beginning of 2021. In the meantime the current situation is more dire than in previous reports.

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