(Image credit: Netflix)
WASHINGTON—Streaming has seen an increase in both consumption and new subscribers, but as a new report from The Manifest highlights, possible revenue from these increases is being lost because 37% of subscribers are sharing accounts with people they do not live with. According to Manifest’s survey of 401 people in the U. S. , 25% of streaming subscribers share their account with family members not in their home; 10% do so with close friends/partners; and 2% share with acquaintances/strangers. When including people within the same household, the amount of streaming subscribers sharing accounts comes to 74%. Netflix is one of the streaming services that allows for multiple accounts to be setup per subscription.
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