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ViacomCBS Accelerating Plans for SVOD Rebrand

With more people streaming because of shelter-at-home orders meant to slow the spread of the new coronavirus, ViacomCBS said it was accelerating plans for an expanded subscription video on demand service built on CBS All Access. Bob BakishThe service will be rebranded and relaunched this summer. “We believe audiences want their entertainment on demand and their news, sports and events live, and our expanded offering will be the service that gives them what they want, how they want it all in one place and then a great value," CEO Bob Bakish said during the company’s earnings call with analysts on Thursday. Bakish said the expanded service starts with what on CBS All Access now, including CBS network programming, library content and an expanding slate of originals. In addition, it will have content from Viacom cable channels including Nickelodeon, Comedy Central, MTV, BET and Paramount Network, plus material from the Smithsonian Channel. It will also have more than 100 Paramount films, beginning this week.

Read more at:
https://www.broadcastingcable.com/news/viacomcbs-accelerating-plans-for-svod-rebrand

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