With more people watching content on connected TVs, and more advertisers looking to reach them, YouTube is adapting some of measurement tools and ad formats to the big screen in the household. More people are watching YouTube on TVs. YouTube viewing on connected TV’s rose 80% in March. And YouTube has the biggest share among ad supported streaming services. For advertisers YouTube has moved up the launch of Brand Lift for YouTube on TV screens, making it available in the next few weeks for the YouTube app and in the third quarter for YouTube TV. A Masthead on TV ad.
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