‘What Day is It?’: Comcast Sees New TV Watching Behaviors During Pandemic

(Image credit: iStock) PHILADELPHIA—The habits of TV viewers over the past two months have been altered because people are spending more time at home due to the coronavirus pandemic, according to a new report from Comcast. The most obvious change is in the number of hours spent watching TV, the nation’s largest cable TV provider noted. Since early March, viewership has surged eight hours a week per household, from 57 hours a week to 66 hours, comprising an extra workday’s worth of content. Consumption of streaming and web video has jumped 35% across Comcast’s entire broadband network.  But it’s not only the increase in viewing hours that’s changed. It’s also viewing habits and the type of TV programming that has changed as well.

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