As the coronavirus pandemic (Covid-19) spreads through the world, no industry has been spared from its effect, with economies impacted as many countries went into lockdown. Since the Singapore government instituted a partial lockdown to flatten the curve, the F&B and retail industry has been among the most badly affected with some expecting as much as an 80% revenue loss. A survey conducted by #savefnbsg coalition among key industry players from F&B establishments, 88% of restaurants indicated that they may not be able to survive April without assistance. This means the livelihoods of over 220,000 people and their families supported by over 18,000 local F&B establishments are under threat. To combat this, an influx of traditional F&B and retail merchants are flocking online. While the fundamentals of retail remain the same for both offline and online, the means to engage customers and ultimately make a sale online are different.
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