Audi and Infiniti have gotten
creative in providing consumers with ways to stay connected to their brands while they stay home during the pandemic. Instead of Cinco de Mayo, Audi celebrates “Quattro de
Mayo” in honor of its quattro all-wheel-drive technolgy, publishing three paper cutouts of vehicles that include this technology. The first is of a 1980s Sport quattro S1 rally car, showing where quattro began. It was a car so dominant that
it transformed rally racing. Later, quattro was called “the unfair advantage” when introduced in touring car racing. Also available are the Audi R8, a mid-engine supercar, and the Audi e-tron shows, which shows where the brand is taking quattro technology, with two
electric motors powering all four wheels.
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