Before COVID-19 reared its ugly head,
automakers spent close to $456 million dollars on TV advertising in the first quarter, according to TV analytics firm Alphonso. Toyota led the pack, outspending its nearest competitor by $12
million. The report analyzed viewership data from 15 million smart TV households. Six companies spent more than $40 million each: Toyota ($60. 7 million), General Motors ($48. 7
million), Fiat Chrysler Automobiles ($48.
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