BIA Revises 2020 Ad Estimate: Drops 10%

While the pandemic has yet to run its course, analysts are starting to assess the damage it has done to the U. S. economy. With regard to local advertising, BIA Advisory Services just reduced its full-year estimate by about 10% -- from $161. 3 billion to $144. 3 billion.

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https://www.mediapost.com/publications/article/350624/bia-revises-2020-ad-estimate-drops-10.html