The COVID-19 pandemic has increased our need for escapism. As people isolate and stay at home during these unprecedented times, they are looking for new sources of distraction and comfort. This has a direct impact on the media & entertainment industry, and specifically on streaming services. These services are becoming increasingly important and relevant in today's climate. The media & entertainment industry already ranked first for the third year in a row our Brand Intimacy
2020 Study, which is the largest study of brands based on emotions. The study, now in its 10th year, reveals that streaming platforms dominated the industry, with Amazon Prime topping the
industry followed by Disney and Netflix.
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