Cable News, Lifestyle, Entertainment Networks See Gains Due To Higher At-Home Viewing

After weeks of cable TV news networks and streaming TV platforms witnessing big gains due to more at-home viewing, some linear lifestyle/entertainment networks are posting significant hikes. For the first half of the month of April, Food Network is up 22% year-over-year to average 223,000 total day 18-49 viewers, looking at Nielsen’s average minute commercial rating plus three days of time-shifted viewing (C3), according to analysis from MoffettNathanson Research. TBS is 20% higher to 240,000 viewers, while Lifetime is 39% higher to 121,000; TLC has gained 24% to 140,000 and Comedy Central has added 17% to a total of 175,000 viewers. Those networks generally witnessed mostly declines in March -- with a 3% increase for TLC, an 8% decline for Lifetime, a 1% gain for Comedy Central, a 22% drop for TBS and a 3% pullback for Food Network. advertisementadvertisementCable TV news networks continue to generally lead all networks, with CNN and Fox News Channel posting particularly significant gains. In the first half of April, CNN zoomed up 200% year-over-year in Nielsen C3 to 285,000 18-49 viewers -- leading all networks and inching past perennial leader Fox News Channel, which saw a 110% improvement to 279,000.

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