Canceled TV Sports Budgets Going To Bottom Line, Online, Or Other Forms Of TV

The No. 1 use of ad budgets recouped from the cancellation of sports-related TV buys is returning it to the advertiser's bottom line. That's what 43% of advertisers and media-buying executives told the equity research team at Pivotal Research Group when it recently conducted a straw poll about . . . Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research.

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