With the legalization of sports betting in Colorado, BetMGM sportsbook has entered an exclusive primary skin agreement with Midnight Rose Hotel and Casino, which allows ROAR Digital, a joint venture between MGM Resorts International and GVC Holdings, to offer legal online sports wagering throughout the state of Colorado under the BetMGM brand.
A proposition to allow legalized sports betting in Colorado narrowly passed in November’s election with 50. 8% of the vote. Sports betting in Colorado, according to PlayColorado, could generate as much as $6 billion annually in bets and $40 million in tax revenue.
“We are excited to announce this exclusive partnership with ROARDigital to bring world class sports wagering to Colorado,” said Larry Hill, CEO of Midnight Rose Hotel and Casino.
BetMGM sportsbook, a leading mobile sports betting app, is available for download in Colorado via iOS and Android.
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