COVID-19 Creeps Into Tweets About TV Shows

The coronavirus pandemic has become a significant topic of social media conversations, including those about TV shows as millions of Americans talk about their favorite shows on Twitter, according to a study by Nielsen. The researcher found that the volume of Twitter posts that mentioned TV and the COVID-19 illness . . . Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

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