Crisis management: marketing during Covid-19

This is one of the hardest times most marketeers will face in their careers. However, done right, it could also be one of the most rewarding. After all, behind every crisis lies ample opportunity – and Covid-19 is a crisis like none we’ve faced before. The outbreak of this vicious virus has caused the devastation that would be expected from a pandemic, but it has also produced a lot of unforeseen outcomes. It has seen communities come together and support each other in beautiful ways; something that your company or organisation can be a valuable part of. It has also seen people spending much more time on screens as the world enters lockdown, changing the digital landscape and the way we forge digital connections.

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Written by The Drum

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