With little expected to change for TV advertising anytime soon
due to COVID-19, one analyst says Walt Disney could see a 20% decline for TV networks and stations’ advertising revenue this year. Total TV ad revenue -- from all its national TV
networks -- could tally $5. 8 billion, says MoffettNathanson Research, which estimates a modest recovery in 2021, up 10% to $6. 4 billion. Disney’s cable TV networks including
ESPN and Freeform will see the bulk of that decline this year, down 27% to $2. 8 billion, with recovery in 2021 -- up 26% to $3.
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