Burke Magnus is ESPN’s EVP of programming acquisitions and scheduling, which means he and his team have had to do a lot of work on the fly in the last few days as the sports world has been upended by COVID-19.
With the coronavirus pretty much all sports everywhere canceled, postponed, or suspended, along with production shutting down on various ESPN in-house shows, the network schedule had to be scrapped and rebuilt.
People have had a lot of questions and suggestions about what ESPN should be showing in the meantime, from classic games to the possibility of moving up The Last Dance, and Magnus spoke to ESPN PR’s Josh Krulewitz about the various challenges involved. And, yes, he addressed The Last Dance.
Magnus also gave some insight into what those first days were like.
Can you give people a sense of what the working environment was like for the programming team last Thursday?We had an all-hands programming “war-room” environment in the big conference room on the third floor of ESPN’s Building 12.
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